One of London’s most talked about venues, Ballie Ballerson is an adult ball pit bar offering a unique experience to party goers. They have hosted a number of celebrity visitors and experienced huge success.
Following their business success, Ballie Ballerson challenged us to build them a conversion powerhouse website. They wanted to provide a top quality user experience, increase search engine rankings and drive ticket sales from key customer audiences.
- Lead time:
- 3 Months
- Food & Drink
- Target Type:
- 18 - 30s
- Website Goal:
- Increase ticket sales and bookings
- Web Design, Web Development Digital Marketing
- Adobe XD wireframes
- Adobe XD designs
- Custom tracking
- Front-end development
- WordPress CMS
- Design My Night integration
- 1x Website Designer
- 1x Front-end Developer
- 1x Back-End Developer
- 1 x Digital Marketing Specialist
- 1x Project Manager
- 1x Quality Assurance Tester
It was important that the Ballie Ballerson website improved search engine rankings. We therefore undertook a keyword analysis to identify new opportunities that the website had a statistical chance of ranking for. The research highlighted a number of event-type related keywords for events such as hen dos, stag dos and birthday parties. Ballie Ballerson were in a strong position to leverage their website code to rank for these popular, high value search terms and to secure large group bookings.
To create the most value, we adopted a ‘win strategy’ approach where we assessed the competitive metrics for each keyword and optimised the site for a number of keyword groups to achieve aggregate improvements in rankings.
Post-launch website results
Following launch, Ballie Ballerson experienced some fantastic results in keyword rankings and organic traffic which had a meaningful impact on their ticket sales.
Complete content management flexibility
Ballie Ballerson needed the autonomy in the CMS to update content, create new pages and set up new ticket types. We built their website on WordPress using our modular components which provide complete flexibility to edit the website content, imagery and page layouts. Their marketing team now have the ability to move quickly in line with their campaigns.
“Plug & Play have utilised knowledge, experience and care to help build all elements of our site. Their support has been great! We’ve built a site which stands in amazing stead for natural search as a small business. Through content recommendations and relevant hierarchy choices, Plug & Play have been integral in our SEO traffic numbers.”