d'Overbroeck's

Website development for a leading Oxford based school

d’Overbroeck’s is a leading independent school based in Oxford for students aged 11-18. The school offers an array of GCSEs and over 35 A-Level options in Sixth Form. 

Plug & Play was introduced to undertake the development of the d’Overbroeck’s website, refining the overall look and feel of the provided designs and adapting them for digital use. 

Lead time:
12 weeks
Sector:
Education & Schools
Target Type:
B2B
Website Goal:
Generate new enquiries
Services:
Web Development, eCommerce, Design Refinement, SEO
Scope
  • Design Adaptation
  • WordPress CMS
  • Flywire Payments
  • Responsive
  • Custom Navigation
  • SEO
Resource
  • 1x Project Manager
  • 1 x Web Designer
  • 1x Front-end Developer
  • 1x Back-end Developer
  • 1 x Quality Assurance Tester
  • 1 x Digital Marketing Specialist
Mobile views for D'Overbroeck's College new educational website design

Our approach

The d’Overbroeck’s website needed to capture the exceptional reputation of the school, reflect their quality educational services and build trust with prospective parents and students. 

Working with designs provided by d’Overbroeck’s, our creative team adapted them for digital use. We ensured that they were responsive across a range of browsers and devices and implemented interactive touch points to increase visitor engagement. Our team elevated the brand by adapting the colour palette in line with the website brief.

View site

 

Anchor Links

Anchor links are used throughout the site to assist the user journey.

Brand New Animated Slider for D'Overbroeck's school

Use of colour

Content is differentiated with colour, using a dark pink for Years 7-11, green for the International School, and blue for the Sixth Form. These colours signpost the parent user journeys, enabling them to easily access the information they need.

D'Overbroekcs checkerboard component for new education website design

Admissions

To generate new admission enquiries, call to actions to get in touch were strategically implemented throughout the site.

The digital strategy

d’Overbroeck’s wanted to increase their visibility in Google so parents who were searching for independent schools in the Oxford area would find them. They commissioned a full digital strategy to identify opportunities to increase rankings in Google by focusing on high value organic keyword positions.

Our team established the pages of the new website that could become landing pages for organic search, driving relevant traffic directly from search engines and acting as mini homepages for specific topics. We developed keyword groups for these key pages and topics, using data to determine the strongest keywords and assigning these to the most appropriate pages.

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