As a leading strategic B2B economics consultancy, Vivid Economics advise on the most pressing and complex policy and commercial matters facing clients around the world. They offer their economic expertise to deliver favourable solutions across an extensive range of sectors, including Finance, Energy, Oil & Gas, Infrastructure and many more.
They came to Plug & Play in need of a complete website redesign. Their new website needed to bring their brand assets to life and provide a content hub for all of their information and material.
- Lead time:
- 10 weeks
- Target Type:
- Website Goal:
- Enable the Marketing team, improve the user experience
- Web Design, Web Development, SEO
- Adobe XD Prototypes
- Adobe XD Design
- WordPress CMS
- User Journey Mapping
- Custom Navigation
- 1x Project Manager
- 1 x Web Designer
- 1x Front-end Developer
- 1x Back-end Developer
- 1 x Quality Assurance Tester
- 1x Digital Marketing Specialist
As a professional B2B business, Vivid Economics were looking for a clean and polished design to reflect their brand. Our creative team used a neutral palette with pops of branded colour to guide the user through the site and highlight key content and calls to action.
The site was designed around a number of key user journeys with a simple, user friendly layout and navigation. The user journeys increase the accessibility of Vivid Economics’ array of resources available on the site, enabling visitors to quickly hone in on the content relevant to their industry.
A secondary navigation was created for each sector to enable easy navigation of content.
A personal connection
The Vivid Economics wanted to showcase their team who are all specialists in their respective fields. Imagery of the team has been utilised throughout the website to place their company culture and expertise at the forefront of the website.
Testimonials are present throughout the user journeys to demonstrate competence and showcase their expertise working with similar clients.
301 redirect strategy
A 301 redirect strategy was implemented upon launch to map each individual legacy URL with an equivalent on the new website. This strategy was used to preserve the value that had been accrued by the existing site over time, stabilising rankings and setting the website up for future success.