Vivid Economics

A B2B website for a leading economics consultancy

As a leading strategic B2B economics consultancy, Vivid Economics advise on the most pressing and complex policy and commercial matters facing clients around the world. They offer their economic expertise to deliver favourable solutions across an extensive range of sectors, including Finance, Energy, Oil & Gas, Infrastructure and many more. 

They came to Plug & Play in need of a complete website redesign. Their new website needed to bring their brand assets to life and provide a content hub for all of their information and material.

Lead time:
10 weeks
Sector:
Consultancy
Target Type:
B2B
Website Goal:
Enable the Marketing team, improve the user experience
Services:
Web Design, Web Development, SEO
Scope
  • Adobe XD Prototypes
  • Adobe XD Design
  • WordPress CMS
  • SEO
  • User Journey Mapping
  • Custom Navigation
Resource
  • 1x Project Manager
  • 1 x Web Designer
  • 1x Front-end Developer
  • 1x Back-end Developer
  • 1 x Quality Assurance Tester
  • 1x Digital Marketing Specialist

Our approach

As a professional B2B business, Vivid Economics were looking for a clean and polished design to reflect their brand. Our creative team used a neutral palette with pops of branded colour to guide the user through the site and highlight key content and calls to action.

The site was designed around a number of key user journeys with a simple, user friendly layout and navigation. The user journeys increase the accessibility of Vivid Economics’ array of resources available on the site, enabling visitors to quickly hone in on the content relevant to their industry. 

View site

newly designed vivid economics b2b sectors page, showcasing brand new animations

Secondary navigation

A secondary navigation was created for each sector to enable easy navigation of content.

Vivid economics meet the team

A personal connection

The Vivid Economics wanted to showcase their team who are all specialists in their respective fields. Imagery of the team has been utilised throughout the website to place their company culture and expertise at the forefront of the website.

Testimonials

Testimonials are present throughout the user journeys to demonstrate competence and showcase their expertise working with similar clients.

301 redirect strategy

A 301 redirect strategy was implemented upon launch to map each individual legacy URL with an equivalent on the new website. This strategy was used to preserve the value that had been accrued by the existing site over time, stabilising rankings and setting the website up for future success.

Related work

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