Zuant is a lead capture app used by marketing, sales and event teams to streamline their sales process. Their app is used by huge brands including Uber, Tesla and Pepsi, but their dated website wasn’t successfully showcasing Zuant’s full range of services.
- Lead time:
- 4 months
- Sector:
- Technology, Lead Capture
- Target Type:
- B2B
- Demographic:
- Marketing Managers, Sales Managers, CRM Leaders, Event Teams
- Website Goal:
- Generate enquiries
- Services:
- Web Design, Web Development, Digital Marketing
- Scope
- Adobe XD wireframes
- Adobe XD designed prototypes
- Digital marketing
- Front-end development
- WordPress CMS
- Resource
- 1x Digital Marketing Specialist
- 1x Website Designer
- 1x Front-End Developer
- 1x Back-End Developer
- 1x Project Manager
- 1x Quality Assurance Tester
Our approach
We kicked the project off by working with Zuant to define their target audience. Defining the audience enabled us to determine how best to engage with them on the website. We researched the keywords used in Google to search for lead capture software and optimised the Zuant website to improve search engine rankings. The ranking improvements introduced Zuant to a greater audience of highly aligned potential customers using unbranded search terms to look for their services.
We then undertook a wireframing process; creating blueprints of each page of the website to map out how to present the content in an easy to understand format that allows the user to navigate quickly and easily through the website. From there, we implemented Zuant’s brand guidelines to create high fidelity designs ready for our development team to create in code.
Animations
Our design team worked closely with our front-end developers to create animations that engage the user and highlight that Zuant is a fast paced, innovative company. Crucially, these animations adapt for different devices.
Easy to use CMS
The team at Zuant makes regular updates to the content on their website. We delivered a modular CMS that allows them to change text, imagery and create new pages with ease.
A/B split testing
To give Zuant total flexibility in their CMS, we created split testing functionality so that they could trial different messages for users landing on the website. Armed with statistics about which content captures more interest from users, Zuant can display content that is truly customised to their users.
